DREMIPHY APP - LUCID DREAMS.
Creation of a 30-second video explainer using the language of motion graphic design to effectively and persuasively present the features of a smartphone application that facilitates lucid dreams.
The goal is to help users induce, record and train themselves to recognize and control lucid dreams
The video is aimed primarily at an audience of Millennials and Gen Z, who are more open to technological innovation and are interested in exploring new experiences and learning more about themselves.
These generations are used to interacting with apps and are often drawn to concepts of self-improvement and self-knowledge.
The name dremiphy comes from a pun between DREAM + REM (phase in which we dream) + PHASE which later became IPHY.
The logo consists of an astronaut's helmet (travelers in dreams are called onironauts) with the eye (a characteristic element during the REM phase as it begins to move quickly) in the center.
In fact, the video uses the astronaut metaphor to show the protagonist's (any person who interfaces with the app) sense of loneliness and how it can improve through the features within the app.
STORYBOARD
CHARACTER DESIGN
STYLEFRAMES
